Google Play Music All Access adds genre-specific radio stations


Google (NASDAQ:GOOG) continues building out its fledgling Google Play Music All Access streaming music service, adding new genre-specific radio stations.

Google Play Music All Access listeners may now select either the Radio or Explore sections to access unlimited music across a range of categories encompassing pop, jazz, country and beyond, discovering new tracks and performers based on songs they already like. The feature recalls similar functionality in the rival Pandora Music service.

Google unveiled Music All Access earlier this May during its annual I/O developer conference. According to Google Engineering Director Chris Yerga, the streaming service takes a "uniquely Google approach" to music listening and discovery, offering personalized recommendations, featured content and music tailored to users' music collections and previous listening behavior. In addition to genre-based stations, users may listen to specific songs and albums or create stations based on any song or artist. "This is radio without rules," Yerga boasted.

Google Play Music All Access is available now to U.S. consumers with devices running Google's Android OS. After a 30-day free trial, the service costs $9.99 per month. Sundar Pichai, Google senior vice president overseeing Android and Chrome, has said the company will launch a standalone Music All Access application for archrival Apple's (NASDAQ:AAPL) iOS, although that app has yet to materialize.

Google Play Music All Access competitors include Pandora as well as Apple's new iTunes Radio. Earlier this week, Microsoft (NASDAQ:MSFT) began rolling out native Xbox Music applications for Android and iOS, offering premium subscribers on-demand streaming access to more than 30 million songs.

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