Google, Qualcomm, Motorola are the top 3 indoor location vendors, says ABI

Wi-Fi access point vendors Aruba, Ruckus and Cisco have also entered the indoor location market

Google, Qualcomm and Motorola Solutions are the top three indoor location vendors, according to a vendor assessment by ABI Research.

ABI puts Google on top based on its ability to address the full market value chain, as well as recent company announcements concerning sensor fusion, indoor mapping and always-on location.

At the same time, Qualcomm is challenging Google with its iZat location platform, part of its Gimbal developer platform, which includes related technologies such as always-on location, geofencing, object recognition and other location technologies. Qualcomm is also leading innovation with Wi-Fi, Bluetooth and 4G LTE technologies.

Motorola Solutions has been developing an indoor location solution, which it needs to support with a full value-added services suite, judges ABI.

Other major Wi-Fi access point vendors have also entered the indoor location market with Aruba Networks and Ruckus Wireless joining Cisco.

"When we look at the emerging start-ups, NextNav, Movea, ByteLight and Insiteo occupy similar positions as acquired companies such as WifiSLAM and Meridian did last year. Bluetooth will be the big technology trend next year, but in terms of acquisition the focus will be sensor-fusion, RF mapping and new technologies such as visible light. ABI Research has also identified a number of new entrants that should be watched, such as InvisiTrack, iPosi, Senionlab, and ShopperTrak," observes ABI senior analyst Patrick Connolly.

ABI notes that location technologies are expanding beyond smartphones to ebooks, cameras, and tablets and a wave of precision indoor technologies--audio, Wi-Fi, Bluetooth and micro-electro-mechanical systems--and mapping techniques are creating a new industry around location-based services, analytics and advertising for retail, airports, stadiums and other large venues.

The market research firm forecasts that the indoor location market will reach $4 billion in 2018, fueled by wireless technology and vendors offering venues such as shopping malls, warehouse retailers, airports and stadium products to provide content and services to mobile device users based on their location.

For more:
- see ABI's release

Related Articles:
Indoor location market to reach $4 billion in 2018, predicts ABI
Cisco teams with Qualcomm to provide Wi-Fi-based mobile customer capabilities