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Google Shopper price comparison app shutting down Aug. 30

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Google (NASDAQ:GOOG) will terminate support for its Google Shopper price comparison application on Aug. 30.

Google Shopper--a standalone app for Android and Apple's (NASDAQ:AAPL) iOS launched in 2010--recognizes products by cover art, barcode, voice and text search, offering consumers information on millions of products. The app also offers access to local and online prices, reviews, specifications, videos and other purchase influencers. Consumers may additionally build shopping lists and share finds with friends.

Google is shutting down the Shopper app to focus on its mobile Shopping and Search services. "Going forward, you can search directly on Google (or use the Google Search app on mobile devices) or visit google.com/shopping in any browser," said Google Shopping Vice President Sameer Samat. "Our best features are there: You can compare prices, shop on the go, find a product in stock locally, check out product photos, read reviews or find product details. You'll find more than a billion products, from over 100,000 sellers--including 10,000 new merchants and marketplaces in the past three months."

Tens of millions of mobile users access Google Shopping and Search on their mobile phones each week, generating hundreds of millions of searches, Samat said. Seventy-six percent of mobile shoppers use the Web to research purchases and 57 percent rely on mobile devices to help them shop smarter, he noted, adding "We look forward to sharing some great things we have coming on mobile for the holidays."

Google also is dumping its Google+ Local for iOS search and discovery app on Aug. 7. The company announced the decision in an email sent to Google+ Local users late last week. The move is not surprising given that Google recently baked Local features into its revamped Google Maps for iOS. "Any reviews and ratings that you created will be available on your Google+ profile and in the Google Maps iOS app," the email states.

Google Shopper and Google+ Local for iOS are the latest in a flurry of Google apps on the chopping block. The company recently announced it will dump its Latitude location sharing service on Aug. 9, shifting core functions to its Google+ applications for Android and iOS. Earlier this month, Google also halted support for its Alfred local recommendations app. 

For more:
- read this Google Commerce blog post
- read this 9to5Mac article

Related articles:
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Google shutting down Alfred local recommendations app next week
Google killing off Latitude, shifts location sharing to Google+
Google shuts down SMS Search, users express outrage
Forecast: Google Search on tablets will generate $5 billion in 2013

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