Google shutting down Alfred local recommendations app next week


Google (NASDAQ:GOOG) will terminate support for local recommendations application Alfred on July 19.

Alfred, available as a free download via Google Play for Android as well as Apple's (NASDAQ:AAPL) rival App Store for iOS, supplies personalized recommendations for nearby restaurants, bars, nightclubs and coffeehouses, all in tune with the user's current location, time of day and related contextual factors. TechCrunch reports that Google is notifying users of Alfred's imminent shutdown via an alert inserted into the app, adding "If you'd like to take your data (your liked places), please send us your request and email address by 07/12/2013 via the feedback tool inside the app."

Google acquired Clever Sense, the mobile startup behind Alfred, in late 2011. Financial details of the deal were not disclosed. At that time, Google said it planned to continue supporting Alfred "for the foreseeable future," with Clever Sense promising to expand the app beyond the U.S. market. That expansion never materialized, however, and Alfred has not been updated since May 2012. Clever Sense CEO Babak Pahlavan, who originally joined the Google Place local services division, is now global head of products for Google Analytics, according to his LinkedIn profile.

The Alfred shutdown continues Google's recent efforts to streamline its location services and mobile social networking platform. Earlier this week, the company announced plans to sunset its Latitude location sharing app next month, shifting core functions to its Google+ applications for Android and iOS.

For more:
- read this TechCrunch article

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