Google slashes Android app prices as Play storefront tops 25B downloads


Google (NASDAQ:GOOG) announced that consumers have now downloaded more than 25 billion Android applications from its Play storefront, commemorating the milestone by cutting pricing on selected apps and games.

Over the next five days, Google will offer Android titles from developers including Gameloft, Electronic Arts, Rovio Entertainment, runtastic and Full Fat at a discounted price of 25 cents. "We'll also be offering some special collections like 25 movies you must own, 25 banned books, 25 albums that changed the world and our 25 top selling magazines, all at special prices," adds Google Director of Digital Content Jamie Rosenberg on the Android Official Blog.

Google Play 25B

The graph above charts Google Play's app installs since its inception.

Google Play (formerly Android Market) launched in October 2008 and now boasts more than 675,000 Android apps in all. The storefront sells premium Android apps in 132 international markets and offers free apps in 190 countries.

Despite Google Play's growth, the store has been less lucrative for developers than Apple's (NASDAQ:AAPL) App Store for iOS or the Amazon Appstore for Android. For every $1 generated by the App Store, Amazon Appstore drives an average of $0.89 per user, while Google Play earns developers just $0.23 per user, according to data published earlier this year by app store analytics firm Flurry. Both Apple and Amazon tout significant retail experience and seamless purchase mechanisms, while Google's strengths are its search tools and advertising technologies.

For more:
- read this Android Official Blog entry

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