Google unveils redesigned Android Market for smartphones
Two months after introducing a revamped Android Market website, Google (NASDAQ:GOOG) is now rolling out a redesigned storefront client for Android smartphones, promising a more user-friendly approach to application discovery. According to Google, the new Android Market client more effectively showcases top apps and games, touting an improved UI and more efficient download and purchase processes--in addition, the refresh offers developers expanded opportunities to market and merchandise their apps.
The Android Market client redesign comes two months after a revamped Android Market website.
Highlights of the new Android Market client include a new homescreen promotional page designed to feature top content--in addition to instant access to apps and games, the page also connects users to books and movies. The Apps and Games pages now include Top Paid, Top Free, Top Grossing, Top New Paid, Top New Free and Trending lists--in major international markets, Google will make each list country-specific in an effort to offer a more relevant consumer experience.
In addition, Android Market now touts redesigned app details pages that move the name and price into an action bar at the top. Users can also swipe through screen shots, scroll down to read the app's description, update information, reviews and related data or click a thumbnail link to screen a product video that displays in fullscreen mode when the device is in landscape orientation.
When users decide to purchase an application, the new Android Market client unveils a more streamlined click-to-purchase flow enabling two-click transactions from the app details page. When an app is purchased, Android Market also presents a list of other apps available from the same developer, boosting cross-sell opportunities. Google is now pushing the Android Market update to smartphones running Android 2.2 and above. The update is expected to reach all phones in the next few weeks.
Android Market now offers more than 250,000 applications in all. Google activates more than 550,000 new Android devices each day--as of May 2011, the Android operating system controls 38.1 percent of the U.S. smartphone market, up from 33.0 percent three months earlier. Apple's (NASDAQ:AAPL) iOS is next at 26.6 percent market share, followed by Research In Motion's (NASDAQ:RIMM) BlackBerry at 24.7 percent.
- read this Android Developers Blog entry
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