Google updates YouTube for Android, iOS with video suggestion overlays


Google (NASDAQ:GOOG) is rolling out overhauled versions of its popular YouTube applications for Android and Apple's (NASDAQ:AAPL) iOS, introducing video suggestion overlays.

The overlays, launched on YouTube's website last year, recommend clips based on the video the user is currently viewing and leverage a Google feature called InVideo Programming, which allows content creators to promote featured videos and channel branding. The banner ads are superimposed over the bottom of the device screen and may be dismissed by tapping the "X" to the right of the text.

The YouTube revamp also touts closed captions for live streams as well as stability improvements, including a fix for application crashes.

Google debuted the ad-supported, standalone YouTube for iOS last September, weeks after Apple announced plans to remove YouTube as a preloaded app integrated into the iOS platform. Roughly one-quarter of YouTube's 1 billion worldwide users now access the service via mobile device: Nielsen reports that more than 70 million U.S. smartphone owners accessed YouTube in March 2013, up 42 percent year-over-year.

YouTube has tripled its mobile advertising sales over the last six months, the unit's Vice President of Sales Lucas Watson told Bloomberg earlier this month. YouTube generates about 10 percent of Google's total annual revenues, according to an estimate by Wedge Partners analyst Martin Pyykkonen: Based on Google's $14 billion in sales in the latest quarter as well as Pyykkonen's estimate that mobile contributes between 20 percent to 25 percent to YouTube's bottom line, Bloomberg believes that mobile video ads now drive as much as $350 million in annual Google sales. 

For more:
- read this Unofficial Apple Weblog article

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