Groupon acquires Ditto recommendation app, will shut it down April 30
Groupon has acquired social recommendation and discovery app Ditto. Financial terms of the deal were not disclosed.
Founded by Jyri Engestrom, the entrepreneur behind microblogging app developer Jaiku--which was acquired by Google (NASDAQ:GOOG) in 2007--Ditto enables consumers to check in at local destinations and exchange tips on restaurants, movies and other social activities. Ditto launched on Apple's (NASDAQ:AAPL) iOS platform in March 2011, expanding to selected Nokia (NYSE:NOK) devices earlier this year.
Groupon will switch off the Ditto app on April 30 and remove it from Apple's App Store and the Nokia Store. "We can't reveal what we'll be working on at Groupon," reads a statement on the Ditto blog.
Groupon presents daily bargains from retailers and restaurants spanning across hundreds of international markets. The startup offers applications optimized for smartphone platforms including iOS, Google's (NASDAQ:GOOG) Android, Research In Motion's (NASDAQ:RIMM) BlackBerry and Microsoft's (NASDAQ:MSFT) Windows Phone. Groupon also has teamed with partners including Deutsche Telekom, location-based mobile social network foursquare and m-commerce solutions provider ShopSavvy to further expand its deals platform to smartphone users.
Previous mobile-themed Groupon acquisitions include Kima Labs, the startup behind mobile barcode reader application Barcode Hero and mobile payment solution TapBuy; Hyperpublic, which created geo-location services optimized for integration into other applications; and Pelago, the iFund-backed developer responsible for location-based mobile social networking application Whrrl.
- read this Ditto blog entry
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