Groupon acquires Glassmap, will shut down real-time discovery app
Groupon has acquired Glassmap, a real-time location sharing and local discovery service optimized for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android. Glassmap confirmed the acquisition on its blog. Financial details of the deal were not disclosed.
Glassmap's Relay technology enables users to share their live location with friends, either disclosing what city they're in or revealing their specific whereabouts at that given moment in time, complete with free in-app text-messaging and calling. Glassmap also combines, sorts and filters Instagram, Facebook (NASDAQ:FB) and Twitter news feeds into one feed. Late last year, the app added Glassmap Business Solutions, which enables brands and local businesses to target users based on their activities, location and social graph.
The technology behind Glassmap Business Solutions is expected to complement and expand the Groupon Now application, which presents local on-demand offers based on the consumer's present location. Groupon will shut down the standalone Glassmap app on Feb. 15.
Groupon presents daily bargains from businesses across a range of verticals. Mobile devices now generate about one-third of transactions across the company's North American digital deals platform, a year-over-year increase of close to 30 percent, the firm said in November. Earlier last year, Groupon founder and CEO Andrew Mason told investors that the company's mobile shoppers spend about twice as much on average as their desktop counterparts.
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