Half of tablet owners engage with ads more than once a week

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Forty-seven percent of tablet users engage with mobile ads on their device more than once a week, according to a new survey conducted by the Interactive Advertising Bureau. One in four smartphone users interact with ads at the same frequency, IAB adds. In addition, 89 percent of tablet user and 80 percent of smartphone users are extremely likely to take action after engaging with a mobile promotion. Release

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