Holiday sales should get big boost from mobile
It's beginning to look a lot like Christmas to the country's major online retailers, who are hoping that Santa will indeed be good to them all this year.
According to a recent survey of online retailers, two-thirds of them expect their online sales will grow by at least ten percent this year and more than half believe mobile sales will account for a significant portion of that growth. Approximately 38 percent expect online sales to grow by 11 to 20 percent--and 22 percent expect an increase in online sales of 21 percent or more.
The survey was conducted by The E-tailing Group--an e-commerce consultancy--and personalization firm Baynote.
The two firms surveyed 77 online retailers, which have annual revenue ranging from less than $20 million to more than $5 billion. Among the survey findings:
- 53 percent of online retailers expect mobile commerce to be a major factor in overall sales.
- 38 percent believe mobile commerce will benefit in-store shopping, leading to increased sales.
- 84 percent feel that social media will have little or no impact on holiday sales.
Confirming the expectation of increased online sales this holiday season, Amazon.com recently posted a notice on its site that it is hiring 70,000 seasonal workers to help get it through the fourth quarter. Elves take note: the competition is on.
- check out The E-tailing/Baynote survey
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