How mobile CRM pays off beyond customer service

Imagine providing your users with the ability to do customer service on the fly--no matter where they're located. That's exactly the benefit gained in melding mobile handheld devices such as Windows Pocket PCs with a customer relationship management package from Siebel Systems. Pitney Bowes is readying a roll out of such a system to nearly a thousand engineers in Europe with the goal of boosting and expanding services for its mail service equipment customer base. The wireless CRM effort is not only saving the company money, but the tool is providing greater opportunity to tighten inventory processes. Article