IBM wants to help sports venues cater to mobile fans


IBM unveiled two initiatives Thursday that aim to revitalize the fan experience at sports venues through mobile and Web engagement.

The Sports and Entertainment Global Consortium brings together a long list of companies that specialize in everything from construction to network infrastructure to telecommunications. These companies work with sports venues on stadium design that allows for things like Wi-Fi access for fans, and according to a press release, the consortium currently works with more than 250 sports venues.

Source: Wikimedia Commons

The second initiative is the Sports, Entertainment and Fan Experience consulting practice led by Jim Rushton, former chief revenue officer of the Miami Dolphins and Sun Life Stadium. The consulting practice will include over 100 experts in design, data analytics and mobility.

Both of these efforts are aiming to remedy a problem many sports venues face: Bad connectivity and poor fan engagement. IBM said in the release that fewer than half of all sports venues in the U.S. can provide adequate connectivity for visiting fans.

Imagine a stadium where thousands of fans can connect to Wi-Fi via their mobile devices and interact with apps without a single issue. That's the desired outcome for IBM's efforts.

The main benefit of this is that sports enterprises wouldn't need to recruit design and tech companies themselves – they will have experts to turn to. It's also a smart business decision for IBM because the global sports industry rakes in $700 billion every year.

For more:
- read IBM's press release

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