IDC: Mobile enterprise app demand contributes to applications market growth


Mobile enterprise app demand contributed to a 3.3 percent year-over-year growth in the applications market in 2012, according to the latest stats from IDC.

Enterprise mobility is a driver for businesses to move to newer and more mobile device agnostic enterprise software, IDC also observed.

Customer relationship management software and collaborative applications posted close to 7 percent year-over-year growth last year. IDC said that the CRM software demand is being driven by the cloud migration trend, while collaborative apps are being driven by the enterprise social software market, which grew 24.8 percent year over year.

Following the enterprise mobility trend, CRM software is going mobile. Gartner predicted earlier this month that the number of mobile CRM apps that would be downloadable on app stores would increase 1,200 percent by next year.

According to IDC, Microsoft (NASDAQ: MSFT) led the applications market in 2012 with a 13.7 percent market share, followed by SAP, and Oracle.

Overall, the worldwide software market increased 3.6 percent year over year in 2012, reaching a total market size of $342 billion. The figure beat IDC's forecast of 3.4 percent year-over-year growth.

"The management and leveraging of information for competitive advantage is driving growth in markets associated with Big Data and analytics. Similarly, rapid growth in cloud deployments is fueling growth in application areas associated with social business and customer experience," said Henry Morris, senior vice president for worldwide software, services and executive advisory research at IDC.

For more:
- see IDC's release
- check out Gartner's forecast

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