Infographic: Small firms are embracing mobility
While much of the focus of mobility has been on the enterprise, small businesses are increasingly looking to mobility to improve productivity at a lower cost.
In fact, more than three-quarters of small businesses used mobile technology this year, up from two-thirds last year, according to a survey of 540 small business owners by Constant Contact.
A full 92 percent of small businesses either have deployed or are interested in deploying a mobile-optimized website. That's up from just 34 percent of firms who had deployed a mobile-optimized website last year.
In addition, 61 percent of respondents said that they use mobile storage apps, 58 percent said they use scheduling and calendar apps, and 51 percent said they use financial management apps.
Small businesses are also adopting mobile advertising in greater numbers. A full 21 percent of respondents said they are using mobile advertising, up from just 10 percent last year. Another 23 percent said they were interested in using mobile advertising in the next six months.
The survey results are summarized in the infographic below. For a full-size version, click here [jpg].