Instagram building photo-sharing app for Android
Instagram, the popular photo-sharing application presently available exclusively for Apple's (NASDAQ:AAPL) iOS platform, will finally expand to Google's (NASDAQ:GOOG) rival Android operating system in the near future.
Instagram lets users edit and share photos on-the-go.
"We have two people working on Android now," Instagram CEO Kevin Systrom said during an appearance at LeWeb in Paris, CNet reports. "I'm excited to be able to see our numbers today nearly double." Systrom did not specify when Instagram for Android will launch.
Instagram for iPhone now boasts 15 million users, up from 10 million just two months ago. Systrom said the startup initially targeted iOS simply because he and co-founder Mike Krieger are both iPhone users, but also credited improvements in the iPhone 4's camera for boosting the startup's fortunes.
"The screen and the camera on the iPhone 4 really was a turning point. It was really disruptive," Systrom said. "Somebody had to come along and take advantage of that disruption."
Instagram is seeking to grow its userbase as it ramps up efforts to drive revenues via advertising. "I think the advertising experience is going to be extremely engaging," Systrom said. "It's much harder with text." Brands including Audi, Kate Spade and Burberry have already joined Instagram. "They're sharing pictures of products and the message of their brands," he said. "That shows we're at the beginning of what will come with brands."
- read this CNet article