Instagram eclipses 100M active users, adding 10M new users per month
Instagram has surpassed the 100 million monthly active user mark, an increase of 10 million new iOS and Android users in the last month alone. The photo-sharing platform announced the milestone Tuesday, uploading an image of its staff snapped at parent firm Facebook's (NASDAQ:FB) headquarters and thanking users for their support.
Instagram's continued growth should assuage any lingering concerns that a recent privacy flap might derail consumer interest in the service. Late last year, Instagram announced policy changes enabling the company to share user content and information such as location data, usage data and device identifiers with other Facebook-owned entities. Following a wave of customer backlash, Instagram said it would not institute language tied to planned advertising services, but new changes that went into effect Jan. 19 still include a mandatory arbitration clause that legal experts say protects Instagram from many forms of liability. The terms also retain language enabling Instagram to insert ads in conjunction with user content.
Last month, Instagram founder Kevin Systrom said the app's active monthly userbase increased 10 percent between December 2012 and January 2013, topping 90 million. At that time, Systrom said users are sharing 40 million photos per day, and adding 8,500 "likes" and 1,000 comments per second.
First introduced for Apple's (NASDAQ:AAPL) iOS in October 2010, Instagram enables users to snap, filter and manipulate photos then upload their work to social media sites. The app expanded to Google's (NASDAQ:GOOG) Android operating system in April 2012.
- read this Los Angeles Times article
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