Instagram introduces Web embeds for photos, videos


Facebook (NASDAQ:FB)-owned Instagram is adding support for Web embeds, enabling users to more easily share photos and videos.

"Now, when you visit an Instagram photo or video page on your desktop Web browser, you'll see a new share button on the right side of your photo (just under the comments button)," Instagram explains. "Click the button to see the embed code. Copy the block of text it gives you and paste it into your blog, website or article. When you hit publish, the photo or video will appear."

Instagram notes that all embedded photos and videos will include the original content creator's Instagram username. "Clicking on the Instagram logo will take people to your page on where they can discover more of your photos and videos," the firm notes, adding that the embed code is only available in cases where content is made public.

First introduced for Apple's (NASDAQ:AAPL) iOS in October 2010, Instagram enables users to snap, filter and manipulate photos and then upload their work to social media sites. The app expanded to Google's (NASDAQ:GOOG) Android operating system in April 2012. Facebook acquired Instagram for $715 million last year and recently announced that the app boasts 130 million monthly users who have shared 16 billion photos.

Instagram added video capabilities last month, a move to rival Twitter's Vine video sharing app. Instagram lets users shoot clips up to 15 seconds in length, also touting 13 unique filters designed for video only, a custom cover frame to represent the video in a user's Instagram feed and a video stabilization feature called Cinema.

For more:
- read this Instagram Blog post

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