Instagram launches Facebook-inspired photo tagging
Instagram is rolling out Photos for You, a new feature enabling iOS and Android users to add Facebook (NASDAQ:FB)-style tags to images.
Users who upload photos to Instagram may now tag the people, places and things captured in the image. When someone is tagged in a photo, Instagram will send a notification to the new Photos of You section in their profile--users may also adjust their settings to guarantee that no photos appear on their profile until they've approved them. Instagram said the Photos of You section will become visible on profiles beginning May 16, giving consumers two weeks to test the feature.
Instagram is aggressively promoting Photos for You as a tool for business users. "Whether you're a fashion designer sharing photographs of models wearing your designs or a sports team documenting athletes, this gives you a new way to tell your story on Instagram and to engage with your followers," states the Instagram for Business blog. "By navigating to the new Photos of You section on your profile, people can now browse all of the photos in which you've been added and have made visible. People can now add their favorite band to their concert photos from last night, the clothing brand they're currently wearing or the coffee roaster who brews their morning cup of coffee. As a business or brand, Photos of You gives you a new way to curate and share the photos that best showcase your brand as documented by your biggest fans."
Facebook acquired Instagram for $715 million last year. First introduced for Apple's (NASDAQ:AAPL) iOS in October 2010, Instagram enables users to snap, filter and manipulate photos, and then upload their work to social media sites. The app expanded to Google's (NASDAQ:GOOG) Android operating system in April 2012.
"I'm really proud of how Instagram is doing," Facebook CEO Mark Zuckerberg said earlier this week during the company's earnings conference call. He added that when Facebook agreed to acquire Instagram, the app had 22 million users. As of now, Instagram's userbase has grown to 100 million users. "Instagram is growing even faster than Facebook was when it was this size," Zuckerberg said.
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