Intermedia: Apple mobile devices dominate SMB market
Mobile devices running Apple's iOS made up 68.2 percent of all activations by small and medium-sized business, or SMB, customers of cloud-services provider Intermedia.
For September through November 2012, Apple's (NASDAQ: AAPL) iOS operating system was the leader in new device activations by Intermedia's 500,000 hosted email accounts, followed in distant second by Google's (NASDAQ: GOOG) Android devices, with 25.1 percent of activations.
"Apple dominates the SMB sector for the same reason they dominated across the industry--their innovation," said Luis Curet, vice president of sales at Intermedia. "Apple has made a push in the consumer space with the iPhone and iPad and that in turn has worked its way into the corporate world," he added.
"We are also watching the Android line. This is one that intrigues us ... And there is a curiosity about whether BlackBerry will rebound and recapture the magic that they used to have in the corporate space," Curet also told FierceMobileIT.
Intermedia noted that the introduction of the iPhone 5 in late September spurred a 22 percent jump in iPhone activations. "Any time Apple comes out with a new device, you will see that surge," Curet observed.
On the tablet front, Apple's iPad dominated with 92.6 percent of all SMB activations, followed by BlackBerry's Playbook with 5.3 percent of activations, and the Windows Surface with 2.1 percent.
- see Intermedia's release