iPhone 5s' 64-bit A7 chip delivers huge app performance gains, say developers

Increased processing power should attract enterprise users, analyst observes

Apple's 64-bit A7 chip is providing huge performance gains for iPhone 5s apps, according to a number of iOS app developers.

Criticized by some as a marketing ploy, the A7 chip is giving iPhone 5s app developers a lot to crow about, according to a report by AppleInsider.

For example, Germany's Algoriddim has seen a doubling of speeds for the audio processing and analysis of its djay 2 app for the iPhone, according to CEO Karim Morsy. This "not only makes the whole UI and animations run smoother but also allowed us to introduce new features and effects that weren't possible before," Morsy observed.

"Technologies that were formerly reserved for professionals are now available to consumers because of the 5s. It's pretty incredible," Jeff Smith, CEO of music app developer Smule, told AppleInsider.

Jefferies analyst Peter Misek enthused about the 64-bit A7 chip: "We believe that longer term it is a game changer as apps are rewritten and cross platform capabilities become utilized. We view 64-bit as an example of the investments Apple needs to make to stay competitive despite limited near-term payback."

Misek argues that the chip will make iOS devices much more powerful, which should prove attractive to the enterprise user.

"Apple has increasingly made iOS and OS X a blend of the best features of each. We think it makes sense over time to combine the underlying code base, reducing Apple's R&D and improving the user experience in a multi-device environment," Misek added.

For more:
- read the AppleInsider article
- check out Misek's analysis

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