Isis: Average user makes 5 transactions per week
The average Isis consumer in Salt Lake City uses the Isis wallet five or more times a week, according to Isis Chief Sales Officer Jim Stapleton, speaking at a panel at the Smart Card Alliance 2013 Payments Summit in Utah. In addition, Stapleton revealed that the average Utah Isis user follows five businesses via the Isis wallet, which he said results in stronger brand loyalty.
Isis, the triumvirate mobile payments system spearheaded by Verizon Wireless (NYSE:VZ), AT&T Mobility (NYSE:T) and T-Mobile USA, launched in two pilot cities--Salt Lake City and Austin--in October. It is now accepted at 10,000 locations in Salt Lake City alone.
During the panel, Stapleton stated that Isis chose Salt Lake City as a pilot city because of the Utah Transit Authority. "With Isis Mobile Wallet you can tap on and tap off every one of the vehicles in the Utah Transit Authority," he explained. Isis and the UTA are currently partnering to offer free rides to users adopting Isis to pay for fares. The UTA also supports NFC payments from Google (NASDAQ:GOOG) Wallet users.
Stapleton also added that while talking to the merchants about supporting mobile payments, he found that they were interested in embracing the technology provided that they could make an investment that could be implemented once, last seven years and support all types of these payments.
Stapleton was joined on the panel by Patricia Partelow, American Express VP of global head of new product development and global network business, Carolyn Balfany, MasterCard Worldwide's senior vice president and group head, and Stephanie Ericksen, Visa's head of authentication product integration and U.S. product delivery.
In related mobile payments news, comScore this week issued new data examining mobile wallet awareness in the United States. Six percent of people polled were aware of the Isis wallet, and 1 percent used it. Stapleton did not disclose any use statistics during the call.
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