Isis m-commerce network rolling out nationwide, expanding to iOS, Windows Phone
Isis, the Near Field Communications-based mobile commerce network spearheaded by Verizon Wireless (NYSE:VZ), AT&T Mobility (NYSE:T) and T-Mobile US (NYSE:TMUS), will expand services nationwide later this year after completing pilots in Salt Lake City and Austin, Texas. The company also pledged to extend its mobile wallet beyond Google's (NASDAQ:GOOG) Android to support Apple's (NASDAQ:AAPL) iOS, Microsoft's (NASDAQ:MSFT) Windows Phone and BlackBerry (NASDAQ:BBRY).
Isis kicked off tap-and-pay consumer pilots in the fall of 2012, enabling customers to fund purchases, use store loyalty cards and redeem discounts and coupons across thousands of contactless-enabled merchant locations, including Macy's, Jamba Juice, Aéropostale, Foot Locker and Whole Foods. Isis also is partnering with cashless payment services firm USA Technologies on mobile loyalty programs optimized for the vending machine industry.
To begin using Isis services, consumers must first visit an AT&T Mobility, T-Mobile US or Verizon Wireless retail store to obtain a secure element SIM card and ensure their Android smartphone model is NFC-enabled. From there, users must download the Isis application from the Google Play digital storefront and load either an eligible American Express, Capital One or Chase credit card into their Isis wallet or leverage the Isis Cash Card inserted into every account.
Isis' introductory video.
The three Isis carrier partners cumulatively offer 35 handsets supporting the service, with more expected later this year. At present, the iPhone does not support NFC; Isis did not disclose how it plans to extend payment capabilities to the Apple smartphone.
Isis said its national expansion will incorporate feedback from the Salt Lake City and Austin trials. On average, active Isis Mobile Wallet test users tap more than 10 times per month: Two-thirds of users opted in to receive offers and messages from their favorite brands, following an average of seven brands each. Consumers engaged in Isis loyalty and offers efforts tap up to two times more frequently than users who exclusively make payments, the company added.
- read this release
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