Isis reportedly launching mobile wallet trials on Oct. 22
Isis, the nationwide mobile commerce network spearheaded by Verizon Wireless (NYSE:VZ), AT&T Mobility (NYSE:T) and T-Mobile USA, will begin consumer trials in the Austin, Texas, and Salt Lake City markets on Oct. 22, according to a leaked document obtained by Android Central.
"The Isis Wallet allows customers to pay for purchases, use store loyalty cards, and even redeem discounts and coupons (at participating locations)--all from an Isis Ready device!" the document states, without indicating which devices will support the service. Isis goes on to reveal that consumers will be awarded $10 free on their Isis Cash Card for activating the service, adding "Upgrade Isis Cash Card to reloadable, add funds via a Visa or MasterCard credit or debit card or Green Dot Moneypak and get $15 added to the Isis Cash Card as a bonus incentive." Isis had not previously announced a partnership with Green Dot, which issues prepaid MasterCard and Visa cards available at roughly 50,000 U.S. retail locations.
Verizon, AT&T and T-Mobile first announced the Near Field Communications-enabled Isis network in late 2010. Isis was slated to begin consumer trials this summer, but last month, the company scrapped those plans because it is still fine-tuning the overall customer experience. Isis has promised to share launch specifics and additional updates later this month.
"At launch, consumers in Austin and Salt Lake City will be able to use the Isis mobile wallet at hundreds of contactless-enabled merchant locations in each market," Jaymee Johnson, head of marketing at Isis, recently told Mobile Commerce Daily. "In addition to national partners such as Macy's, Jamba Juice, Aéropostale, Foot Locker and Whole Foods, we have partnered with many iconic local merchants including Book People, Iron Works and University Co-Op in Austin, and Deseret Book, Energy Solutions Arena and Utah Transit Authority in Salt Lake City."
In addition to Visa, MasterCard and Green Dot, Isis has so far inked financial partnerships with American Express, Chase, Capital One and Barclaycard. The firm has also established alliances with point-of-sale terminal manufacturers VeriFone, Ingenico, ViVOtech and Equinox Payments as well as vending machine services firm USA Technologies. Six device manufacturers--HTC, LG, Motorola Mobility, Research In Motion (NASDAQ:RIMM), Samsung and Sony--have committed to introducing products that support the Isis platform.
Isis competitors include the NFC-based Google (NASDAQ:GOOG) Wallet. Last month, Google announced that usage has doubled in the six weeks since the company rolled out a cloud-based version supporting all major credit and debit cards, although just how many consumers are actually using the payment app remains unknown. Isis also faces challenges from non-NFC services like Square and PayPal Here.
- read this Android Central article
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