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Isis taps Proxama to build NFC mobile wallet for BlackBerry 10

Isis still working on support for iOS, Windows Phone platforms
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Isis, the near field communications based mobile commerce network spearheaded by Verizon Wireless, AT&T Mobility and T-Mobile US, is expanding to the BlackBerry 10 operating system in partnership with contactless payments technologies firm, Proxama.

The Isis mobile wallet application enables consumers to complete tap-and-pay purchases, use store loyalty cards and redeem discounts and coupons across thousands of contactless-enabled merchant locations.

Isis kicked off consumer pilots in the fall of 2012, initially targeting Google's (NASDAQ:GOOG) Android platform; the company will work with Proxama to develop a version of the app optimized for NFC-enabled devices running BlackBerry 10 in advance of its nationwide rollout, slated for later this year.

Proxama previously built NFC-based mobile payment and consumer engagement services for firms including KFC, EE and Barclaycard. Its TapPoint marketing platform includes online self-service management and analytics capabilities, wallet and app enablement solutions and NFC infrastructure management services.

Isis has also pledged to support Apple's (NASDAQ:AAPL) iOS and Microsoft's (NASDAQ:MSFT) Windows Phone platforms, but has not yet identified technology partners. Isis retail partners include Macy's, Jamba Juice, Aéropostale, Foot Locker and Whole Foods. The firm is partnering with cashless payment services firm USA Technologies on mobile loyalty programs optimized for the vending machine industry.

On average, active Isis mobile wallet test users tap more than ten times per month. Two-thirds of users opted in to receive offers and messages from their favorite brands, following an average of seven brands each. Consumers engaged in Isis loyalty and offer efforts tap up to two times more frequently than users who exclusively make payments, the company added.

Isis faces competition from rivals like PayPal and Merchant Customer Exchange, the forthcoming m-commerce network led by retailers including Walmart, Target, Best Buy and 7-Eleven. Isis also must combat retailer resistance to NFC point-of-sale technology. Another challenger, Google Wallet, announced last month that it will drop its requirement that compatible devices must contain an NFC chip with a secure element.

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