Isis, USA Technologies team for mobile wallet loyalty program


Isis is partnering with cashless payment services firm USA Technologies on a mobile wallet loyalty program optimized for the vending machine industry.

Isis--spearheaded by Verizon Wireless (NYSE:VZ), AT&T Mobility (NYSE:T) and T-Mobile USA--first teamed with USAT late last year to extend its Near Field Communications-based mobile commerce network to 7,500 vending machines in the Austin, Texas and Salt Lake City markets. Per terms of the expanded agreement, USAT will integrate Isis' SmartTap m-commerce technology into its installed based of more than 100,000 NFC-enabled terminals, allowing consumers to redeem offers and loyalty points with a tap of their Android smartphone.

Isis and USAT will kick off the program with a "Fifth Vend Free" promotion that offers free products from vending operators based upon loyalty rewards earned using the Isis Mobile Wallet to fund purchases at qualifying terminals.

To begin using Isis, consumers must first visit an AT&T Mobility, T-Mobile USA or Verizon Wireless retail store to obtain a secure element SIM card and ensure their Android handset model is Isis-enabled. From there, users must download the Isis application from the Google (NASDAQ:GOOG) Play digital storefront. Consumers may either load an eligible American Express, Capital One or Chase credit card into their Isis wallet or leverage the Isis Cash Card inserted into every account.

Isis began consumer trials in Austin  and Salt Lake City in the fall of 2012, enabling customers to pay for purchases, use store loyalty cards and redeem discounts and coupons across thousands of contactless-enabled merchant locations, including Macy's, Jamba Juice, Aéropostale, Foot Locker and Whole Foods. Speaking at February's Smart Card Alliance 2013 Payments Summit, Isis Chief Sales Officer Jim Stapleton said the average Isis consumer in Salt Lake City uses the wallet five or more times a week.

Earlier this year, NFC Times reported Isis plans to expand its contactless payment platform beyond Android to devices running Apple's (NASDAQ:AAPL) iOS. Sources said Isis has hired app developer Mutual Mobile to build the next version of its wallet, replacing developer C-SAM, which built the original release. Expected to roll out to consumers during the third quarter, the revamp is believed to feature smoother performance, accelerated response times and a sleeker visual design. Neither Isis nor C-SAM confirmed any changes.

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