IT service providers put mobility money where their mouths are
IT service providers are finally investing in mobility instead of just talking about it, judged Kathryn Weldon, principal analyst for mobility at Current Analysis.
Many IT service providers have repositioned their mobility offerings or added a mobility overlay to their divergent mobile organizations and services, Weldon explains in a blog. Other providers have added mobile partners and services or reconfigured their mobile portfolios, she adds.
The large IT service providers are using mobility as a "wedge" to upsell or cross-sell related smaller projects, such as consulting, advisory application development and integration projects, or to get additional business in cloud, unified communications or social data and analytics services, Weldon says.
Current Analysis recently completed interviews with a number of large IT service providers, including IBM (NYSE: IBM), HP (NYSE: HPQ), Accenture and T-Systems. From those interviews, the research firm concludes that these firms are offering mobility more as a standardized service rather than as a component of larger business process outsourcing offerings.
As an example, Weldon cites IBM's MobileFirst program, which rebrands the firm's software, consulting, managed services and vertical mobility offerings. Also, IBM acquired Tealeaf this year to beef up its mobile and web commerce analytics offerings.
Commenting on the acquisition, Craig Hayman, general manager of industry solutions at IBM, explains: "With IBM and Tealeaf, CMOs [chief marketing officers] as well as e-commerce and customer service professionals will have the insights into the journey of each individual customer and the opportunity to quickly respond to their unique needs and ensure the best experience possible."
As a result of recent mobility efforts, these IT service providers are securing an increasing share of the enterprise mobility business, particularly in mobile strategy and mobile app development and enablement, notes Weldon.