Kantar: Android's U.S. market share dominance erodes as iOS closes in
Apple's (NASDAQ:AAPL) iOS continues hacking away at Android's U.S. smartphone lead, with the iPhone's nationwide market share surging 7.8 percentage points during the three-month period ending in July 2013, research firm Kantar Worldpanel ComTech reports.
The iPhone now represents 43.4 percent of all smartphones sold across the U.S., increasing from 35.6 percent in July 2012. While Android continues to lead at 51.1 percent market share, the Google (NASDAQ:GOOG) OS saw its market share plummet from 58.7 percent in July 2012 to 51.1 percent a year later, a decline of 7.6 percentage points.
Microsoft's (NASDAQ:MSFT) Windows Phone follows at 3.5 percent, increasing from 3 percent a year ago, while BlackBerry (NASDAQ:BBRY) sales slipped from 1.9 percent to just 1.2 percent, reaffirming that its overhauled BlackBerry 10 OS is doing nothing to revive consumer enthusiasm for the platform. BlackBerry recently said its board of directors has formed a special committee to explore its strategic alternatives, including a possible sale.
Android remains the dominant mobile OS worldwide, enjoying its greatest success in the major European markets and in China, where it accounted for roughly 70 percent of smartphone sales during period ending in July. The iPhone, meanwhile, continues to demonstrate strong year-over-year growth in Britain, France and Mexico, Kantar noted.
"Feature phone owners present a huge opportunity, representing more than half of all mobile users globally and this will be the new battleground over the next year. With the iPhone 4 and lower end or older Samsung Galaxy models selling well among first time smartphone owners, there is plenty of competition for these customers," said Dominic Sunnebo, Kantar strategic insight director. "Apple and Android must focus on a balance between retaining existing customers and attracting feature phone owners to trade up if they want to continue their success over the next year."
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