King passes Zynga with 70M DAUs across platforms, announces new mobile title


Multi-platform gaming company King announced it is now seeing 70 million daily players across all platforms including mobile, bypassing mobile gaming giant Zynga's (NASDAQ:ZNGA) 52 million DAUs. In addition, the company is expanding its third title to mobile. Pet Rescue Saga, which is already available via Facebook, will launch on Apple's (NASDAQ:AAPL) iOS (iPhone, iPad and iPod touch) and Google's (NASDAQ:GOOG) Android this summer.

Pet Rescue Saga

King's Pet Rescue Saga

"Pet Rescue Saga's fun puzzle challenges have proven to be extremely popular since its release in October. The game quickly became one of the most prevalent games on Facebook and is one we are confident will translate well to mobile," said Riccardo Zacconi, CEO and co-founder of King.

Candy Crush Saga and Bubble Witch Saga, King's other two mobile titles, are also available as Facebook apps. Once the Pet Rescue Saga app is available, users will be able to start a game on Facebook and finish it later on mobile or vice versa.

Pet Rescue Saga, like Candy Crush Saga, is what King's Game Guru Tommy Palm refers to as a "clicker" game, which "really is suited for one-handed gameplay." Palm explained that users may start the game on a bus and not have the ability to engage in gameplay with both hands.

Both Candy Crush Saga and Pet Rescue Saga will also utilize the same game engine and UI components and both are playable in landscape or portrait mode, said Palm.

Palm credits the success of Pet Rescue Saga on Facebook, where it has 6 million daily active users, to a variety of factors. It's a "very accessible game, easy to get into, and we keep adding new levels every second week."

King currently makes games for its website, Facebook, Android and iOS. "We're focusing to make sure the games are really great on those platforms," said Palm.

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