Leap's Muve Music service reaches 1.1M user mark
Cricket provider Leap Wireless (NASDAQ:LEAP) announced that it now counts more than 1.1 million subscribers to its Muve Music service. The figure reflects the continued success of the prepaid carrier's mobile music strategy, which is available across all of the carrier's Android smartphones, and is notable in a market where a number of digital music services have struggled to find traction.
Muve Music allows customers to download an unlimited number of songs onto their Cricket phones. The offering is included in Leap's prepaid smartphone plans, which start at $50 per month.
The carrier offers 6 million songs through the service via providers including Universal Music Group, Warner Music Group and Sony Music Entertainment. Leap spokesman Greg Lund said hip-hop and Latin songs are among the most popular. He said the average user downloads more than 100 songs per month and listens to over 20 hours of music per month.
"People like it, so they stay with the service," explained Lund, who declined to provide specifics on the financial details of Leap's Muve Music service. "It's a differentiator. So that brings us more customers. And certainly the stickiness is certainly a benefit too. We're definitely pleased with it."
Leap launched Muve Music two years ago in an effort to set itself apart from its competitors. Other carriers offer somewhat similar services. For example, Leap rival MetroPCS (NYSE:PCS) offers unlimited access to the Rhapsody music download service for $60 per month.
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