LG launching cloud multimedia streaming service

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LG Electronics will unveil its cloud multimedia streaming service on May 1, enabling users to manage and consume digital content across Android smartphones, PCs and smart TVs.

LG Cloud automatically synchronizes smartphone content with the cloud server and the consumer's PC and TV. Users can snap photos or videos with their phone for instantaneous viewing on their computer or television, or edit content on the desktop for mobile viewing. The service also encompasses 3D content: Videos recorded with an LG 3D smartphone can be uploaded via 3G or Wi-Fi to the cloud for home viewing on LG Cinema 3D Smart TV models.

According to LG, its real-time streaming transcoding technology minimizes lag time by converting content on the cloud server, not the device. All content conversion occurs in the background, with no user involvement.

LG will offer cloud applications via the Google (NASDAQ:GOOG) Play storefront and through its own LG SmartWorld app store and LG Cloud website. The manufacturer is creating a new division, Smart Business Center, to focus specifically on cloud content and services. LG will offer both free and premium Cloud services; free storage space and pricing will differ in each market and will be announced separately as services become available in that country.

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