LINE messaging app adds video calling, 10-second video clips

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Over-the-top messaging application LINE is adding a new video calling feature as well as short video sharing tools reminiscent of Twitter's Vine video app.

line video calling

LINE now supports cross-platform video calling.

LINE enables mobile subscribers to make free voice calls and send free messages across all major platforms, including Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android and PCs. Users may now toggle between voice and video calls at any point in a conversation. "Your friend's video will be shown full-screen, and your own video in the smaller sub-screen, placed in the top left corner by default," LINE explained. "You can drag the sub-screen and reposition it anywhere you like simply by tapping it."

LINE notes that users can tap the "Answer with Voice Only" button to answer a call without switching on their camera. They may also continue texting during video calls by tapping the icon at the top right of the screen to minimize the video and opening the chat room to send location information and photos.

LINE for iPhone version 3.9 also introduces Snap Movie, which enables users to create short video clips ranging from four seconds to 10 seconds in length, complete with background music. Snap Movie content may saved to the phone, posted to other LINE chats or posted to the Home profile. Snap Video is coming soon to LINE for Android, the firm said.

LINE boasts more than 250 million users worldwide and is available in 231 countries. More than 45 percent of smartphone owners now use some form of instant messaging or OTT messaging app in addition to or instead of traditional SMS, according to a survey by Analysys Mason. Also, 20 percent of consumers use a VoIP app, and 20 percent within that segment use it more than conventional voice services.

For more:
- read this LINE blog post and this post

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