LinkedIn adds job application functionality to iOS, Android apps
Mobile users can now browse jobs on LinkedIn.
The updated LinkedIn apps, launched Monday, add "Apply" and "Save Job" options to current listings. Users may also edit LinkedIn profiles before sending their information to prospective employers. "Over 30 percent of members who view jobs on LinkedIn come from mobile and we want to make it easier for members to fully complete their job-seeking experience from mobile," said LinkedIn Associate Product Manager Vaibhav Goel.
The LinkedIn network connects 238 million professionals across 200 countries and territories worldwide. Last week the company reported second-quarter revenues of $363.7 million, an increase of 59 percent compared to $228.2 million in the year-ago quarter. LinkedIn also trumpeted dramatic increases in mobile user engagement during the period, attributing the growth to recent iOS and Android updates delivering new personalization options as well as more efficient access to professional information and insights.
"So far we've seen a 40 percent lift in mobile homepage engagement as compared to the previous app. And a more engaging mobile experience enhances the overall health of the LinkedIn platform," LinkedIn CEO Jeff Weiner said during the company's earnings call. "Since the introduction of the new apps, we've consistently seen increases in social actions, article views and mobile profile edits when compared to the previous version."
Mobile remains LinkedIn's fastest growing service, Weiner added. "In Q2, we averaged 33 percent of unique visiting members coming through our mobile apps, versus 21 percent a year ago," he said.
- read this LinkedIn Blog post
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