LinkedIn apps for iOS, Android expand search to jobs, companies and groups
LinkedIn is revamping its professional networking applications for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android, adding new search capabilities enabling users to discover potential job opportunities, companies and discussion groups.
"Find and discover more than 225 million professionals, 3 million Company Pages, 2 million Groups and thousands of job opportunities via the magnifying glass icon at the top of the navigation screen," explains Tomer Cohen, LinkedIn's mobile product lead. "If you're meeting someone new at Microsoft (NASDAQ:MSFT), look up that person and the Microsoft Company Page beforehand to see things you have in common. While you're at it, search for the Microsoft Surface group on LinkedIn to hear what people are saying about the product. And if you end up having a great meeting and loving Microsoft, you may even want to search for jobs at Microsoft."
LinkedIn connects more than 200 million professionals across 200 countries and territories worldwide. In April, the company rolled out redesigned iOS and Android apps highlighted by new personalization options as well as more efficient access to professional information and insights. All content is tailored based on the user's profile, contacts network and professional connections. That same month, LinkedIn acquired Alphonso Labs, the company behind mobile news app Pulse, for a reported $90 million. The company said it will integrate Pulse's team and technology into the LinkedIn service to create the "definitive professional publishing platform."
Apple is testing deep LinkedIn integration in advance of the consumer release of its new iOS 7 mobile operating system, 9to5Mac reported last month. According to developer Hamza Sood, who first discovered the LinkedIn code and text strings inside the iOS 7 beta, Apple is trialing single sign-on LinkedIn account integration similar to the operating system's existing integration with Facebook (NASDAQ:FB) and Twitter. The iOS 7 beta is missing key pieces of code necessary for LinkedIn functionality to become active, however, fueling speculation that Apple will abandon the integration effort prior to rolling out the finalized OS this fall.
- read this Official LinkedIn Blog post
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