LinkedIn expands mobile app portfolio, mobile partnerships


LinkedIn is expanding its mobile app portfolio to meet the demands of increasing mobile traffic to its site, which is expected to make up a majority of its visitors by the end of the year.

"We know mobile is critical. Later this year, we are going to hit our mobile moment, where mobile accounts for more than 50 percent of all global traffic," writes Deep Nishar, senior vice president for products and user experience at LinkedIn, in a blog.

A majority of LinkedIn members in Costa Rica, Malaysia, Singapore, Sweden, the UAE and the U.K. already access the LinkedIn site using their mobile devices, relates Nishar.

LinkedIn just launched a new SlideShare mobile app and redesigned mobile web experience. It is also working on mobile partnerships with Apple, Nokia, Samsung and other mobile vendors.

The professional social networking site reached 300 million members last week, Nishar announced.

To take advantage of mobility, LinkedIn includes a training program that requires all engineers to take week-long iOS, Android and HTML 5 training courses, explains Mashable.

"The primary purpose of that is to just enable a larger and larger portion of our engineering workforce to be able to be mobile-enabled," Kiran Prasad, the senior director of mobile engineering at LinkedIn, tells Mashable. About a quarter of LinkedIn's engineers have completed the training, he adds.

For more:
- read Nishar's blog
- check out the Mashable article

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