LinkedIn mobile engagement jumps 40% in Q2 after apps revamp
LinkedIn experienced dramatic increases in mobile user engagement during the second quarter of 2013, growth the professional networking platform attributed to recent overhauls of its Apple (NASDAQ:AAPL) iPhone and Google (NASDAQ:GOOG) Android applications.
The updated LinkedIn apps, which the company rolled out in mid-April, introduced new personalization options as well as more efficient access to professional information and insights. "So far we've seen a 40 percent lift in mobile homepage engagement as compared to the previous app. And a more engaging mobile experience enhances the overall health of the LinkedIn platform," LinkedIn CEO Jeff Weiner said during the company's second quarter earnings call, according to a Seeking Alpha transcript. "Since the introduction of the new app, we've consistently seen increases in social actions, article views and mobile profile edits when compared to the previous version."
Mobile remains LinkedIn's fastest growing service, Weiner added. "In Q2, we averaged 33 percent of unique visiting members coming through our mobile apps, versus 21 percent a year ago," he said.
The LinkedIn network connects 238 million professionals across 200 countries and territories worldwide. Revenue for the second quarter reached $363.7 million, an increase of 59 percent compared to $228.2 million in the year-ago quarter. LinkedIn's Marketing Solutions segment, which includes sponsored ads inserted into the mobile update stream, generated second quarter revenues of $85.6 million, a year-over-year increase of 36 percent. "Content marketing within mobile has proven to be an effective form of marketing solution," Weiner said. "And so we're excited about the prospects there."
LinkedIn's gains follow a week after Facebook (NASDAQ:FB) reported second-quarter revenues of $1.81 billion, above analyst expectations of $1.62 billion, a surge credited in part to continued growth of its mobile advertising efforts, which generated 41 percent of the social network's total revenues, up from 30 percent in the first quarter of this year. "When you look at how Facebook has been able to use sponsored content, LinkedIn will be able to do much of that as well," Evercore Partners Ken Sena told Reuters.
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