LinkedIn revamps iPhone, Android apps with new personalization features
LinkedIn is rolling out redesigned applications for Apple's (NASDAQ:AAPL) iPhone and Google's (NASDAQ:GOOG) Android, promising new personalization options as well as more efficient access to professional information and insights.
Writing on the LinkedIn blog, mobile product lead Tomer Cohen said the revamped apps feature a visual stream spotlighting updates, news and original Influencers posts (content from thought leaders across a series of verticals), complete with new tools for liking and commenting. All content is tailored based on the user's profile, their contacts network and professional connections. Users may also customize a new homepage preloaded with their favorite features.
With 64 percent of all LinkedIn users located outside the U.S., the apps are also introducing new language options, including support for Dutch and Norwegian for iPhone and Turkish, Dutch and Norwegian for Android. Both apps now support 15 languages in all.
"We want to make it easier for our members to quickly discover and engage with the rich professional insights being shared across LinkedIn to help them make smarter decisions from wherever they may be working," Cohen said, adding that LinkedIn is currently at work on additional mobile enhancements, including more search and personalization tools.
The LinkedIn professional network now connects 200 million members across 200 countries and territories worldwide. Earlier this month, the LinkedIn acquired Alphonso Labs, the company behind mobile news app Pulse, for a reported $90 million. LinkedIn will integrate Pulse's team and technology into the LinkedIn service to create the "definitive professional publishing platform."
- read this LinkedIn Blog post
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