Livewire Mobile launches Mediadrome storefront solution
Managed personalization services provider Livewire Mobile introduced Mediadrome, a customizable online and mobile service enabling recording artists and labels to sell digital media like full-track downloads, ringtones and videos as well as physical merchandise directly to fans. Mediadrome will kick off in conjunction with American indie rock institution Guided by Voices' upcoming reunion tour, kicking off later this year--Livewire will unveil Guided by Voices Digital, combining the group's sprawling back catalog with rare tracks and unreleased material as well as live recordings from the reunion gigs. According to Livewire, Mediadrome will offer a complete end-to-end fulfillment channel, including storefront building tools and payment/settlement services.
Earlier this year, Livewire introduced RingSpot, an opt-in service enabling consumers to replace the ring callers hear with marketing messages supplied by national advertisers, nonprofits and local retailers. Subscribers may sign on for marketing ringbacks in exchange for free minutes, discounts on monthly bills or credit towards advertisers' products and services--customers can play or block specific ads, or turn off all ads for designated callers.
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