Macy's rolls out shopkick rewards app to 800 U.S. stores


Macy's is expanding shopkick's location-based rewards application to all of its 800-plus stores across the U.S.

The free Shopkick app, which is available for devices running Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android, offers rewards points called "kicks" to smartphone users who enter traditional brick-and-mortar stores, scan consumer goods and make purchases. To collect kicks, shoppers must physically enter brick-and-mortar locations--shopkick leverages patent-pending location technology which automatically identifies the user's presence in partner stores, crediting rewards and delivering relevant offers directly to their account. Consumers can redeem kicks to claim prizes like gift cards, movie tickets, Facebook Credits and iTunes downloads. Shoppers can also sign up to receive special in-store coupons and discounts.

Macy's first implemented the shopkick service across stores in five U.S. markets in 2010. Shopkick is now available in more than 7,000 individual stores nationwide, as well as 250 malls--in addition to Macy's, marquee retail partners include Target, which in May rolled out the app to all of its 1,764 U.S. locations, as well as Best Buy, Crate and Barrel, West Elm and The Sports Authority. 

Last month, shopkick partnered with MasterCard to award consumers kicks when they link their credit card to shopkick's Buy & Collect program.  MasterCard and shopkick also offer tools and analytics data to help merchants more effectively measure the effectiveness of their location-enabled marketing efforts.

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