Mamma mia! Windows Phone overtakes iOS in Italy
Windows Phone overtook iOS as the most popular smartphone operating system in Italy this summer, according to the latest stats from research firm Kantar Worldpanel ComTech.
Riding on the back of Nokia's popularity in Europe and Latin America, Microsoft's Windows Phone operating system running the Lumia smartphone made up 10 percent of smartphone sales in the U.K., Germany, France, Italy and Spain in the three months leading to September 2013.
In the U.K., Windows Phone accounted for 11.4 percent of the market. Android retains the number one operating system with 58.4 percent, while BlackBerry continues its slide. Apple's iOS dipped by 1 percentage point to 27.0 percent, although it is expected to strengthen during the holiday season.
Android remains the dominant operating system across Europe with 71.9 percent, an increase of 4.2 percentage points compared with the same period last year.
Windows Phone via Lumia has also posted strong gains in Latin America. "The majority of consumers in Latin America still own a Nokia feature phone and upgrading to an entry level Lumia is a logical next step. Price is the main barrier in developing markets and the budget Lumia 520 opens the door to smartphone ownership for many," comments Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech.
Sunnebo explains the drop in iOS sales as follows: "August is traditionally a quiet month for Apple as consumers wait for the release of new models and strong sales of the iPhone 5S and 5C at the end of September did not manage to make up for the lull. The full impact of the new iPhones will be seen at Christmas when iOS is expected to bounce back strongly in Britain, the U.S. and Australia."
- see the Kantar Worldpanel ComTech stats