MapQuest shifts into high gear with traffic-optimized rerouting for iOS, Android
Sixteen years after its digital navigation services first rolled out across the Web, MapQuest made a dramatic return to the consumer consciousness last fall when Apple CEO Tim Cook publicly recommended the voice-guided, turn-by-turn MapQuest for iOS application as a substitute for the much-criticized Apple Maps platform. MapQuest has built on that momentum in the months since, most recently rolling out automatic rerouting based on real-time traffic conditions.
FierceDeveloper spoke to MapQuest General Manager Brian McMahon and Head of Mobile Engineering Ty Beltramo about the updated app, building for iOS and Android and the evolving definition of what it means to be a successful developer. Developer Workshop