MetroPCS to preload Dyle Mobile TV service on Android smartphones
MetroPCS is teaming with Mobile Content Venture, the nationwide mobile digital TV effort spearheaded by broadcasters including NBC, Fox and Cox Media Group, to preload the Dyle Mobile TV service across forthcoming Android devices manufactured by Samsung Electronics.
MetroPCS will roll out its first Dyle-enabled smartphone sometime later this year, leveraging ATSC-Mobile technology to deliver live programming to subscribers. MetroPCS is the first wireless service provider to offer the Dyle service.
Dyle Mobile TV is slated to deliver live mobile television content from 15 major broadcast groups including Pearl LLC (which brings together Belo Corp., Cox Media Group, E.W. Scripps, Gannett Broadcasting, Hearst Television, Media General, Meredith Corp., Post-Newsweek Stations and Raycom Media) as well as NBC, Fox, ION Television, Bahakel, Univision and Telemundo. MCV expects to offer the Dyle service across more than 72 stations in 32 markets covering more than 50 percent of the U.S. population.
Mobile Content Venture first launched in April 2010. Speaking in October 2011 to Broadcasting & Cable, MCV co-GM Erik Moreno said the initiative will target multiple devices and platforms, including smartphones and in-vehicle systems. MCV will also aggressively push its services to tablets, not only because the larger screen size is ideal for delivering video content but also because tablet purchases are generally not tied to mobile operator contracts the same way smartphones are.
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