Microsoft, Apple undercut mobile WebRTC development
The lack of support from Microsoft and Apple for WebRTC technology, which provides high-quality video and audio capabilities for mobile and desktop browsers, is slowing the adoption of WebRTC, judged ABI Research.
WebRTC enables voice and video calling through browsers without the need for a proprietary client or codec capability.
This absence of support from the two tech giants has not stopped major carriers AT&T (NYSE: T) and Telefonica, infrastructure providers Alcatel-Lucent (NYSE: ALU) and Ericsson (NYSE: ERIC) and WebRTC application providers Teledini and NetDev from moving forward with the technology. ABI is predicting that 4.7 billion mobile WebRTC devices will be sold by 2018.
"WebRTC brings many opportunities," noted ABI research analyst Sabir Rafiq. "ABI Research believes major trends will start to form within the enterprise market with WebRTC. Companies will be willing to implement the new technology to aid productivity and reduce communication barriers within the workplace," Rafiq added.
Potential enterprise uses for WebRTC include employee-to-employee communications, such as unified communications, and customer service, such as voice and video collaboration in the contact center.
Apple (NASDAQ: AAPL) has ignored WebRTC development, while Microsoft (NASDAQ: MSFT) has actively developed a competing technology known as CU-RTC. "In the end, we believe Apple and Microsoft will not ignore the market opportunity for WebRTC," Rafiq concluded.
- see ABI's release