Microsoft counts 30K Windows Phone App Studio projects in first 48 hours


Users initiated more than 30,000 application builds leveraging Microsoft's (NASDAQ:MSFT) new Windows Phone App Studio in the 48 hours after the Web-based mobile software development tool went live.

Microsoft Senior Product Manager Bryan Tomlinson announced the milestone on the company's weekly Windows Developer Show podcast, noting that demand for Windows Phone App Studio eclipsed expectations. As a result, Microsoft is currently "throttling" access to the service, although lag times are not expected to exceed 24 hours.

Windows Phone App Studio enables users to build applications without coding expertise, applying text, Web content, imagery and design concepts to customizable app templates. "Getting started is easy--just create a Microsoft account, choose your template and begin adding your content," explained Todd Brix, senior director of Microsoft's Windows Phone Apps Team. "Windows Phone App Studio does the rest. When your app is ready to go, you can download the app to your own phone, or share it with others by publishing it to the Windows Phone Store."

During his Windows Developer Show appearance, Tomlinson clarified that Windows Phone App Studio is designed for aspiring developers without formal coding experience and training. TechCrunch notes that some Microsoft marketing efforts pitched the tool to "savvy developers," confusing some consumers and media outlets. Article