Microsoft expands Fresh Paint digital art app to Windows Phone 8


Microsoft (NASDAQ:MSFT) is extending its Fresh Paint digital art application from the Windows 8 desktop operating system to its mobile counterpart, Windows Phone 8.

Microsoft is bringing Fresh Paint to Windows Phone 8.

The free Fresh Paint app, available for download from Microsoft's Windows Phone Store, lets users create original oil painting-like images. Based on a Microsoft Research initiative dubbed Project Gustav that modeled the behavior of physical oil in a digital environment, Fresh Paint offers users the tools to mix custom colors, select different brushes and adjust brush sizes. Finished works may be shared via text message, email or Microsoft's SkyDrive storage service.

Microsoft launched the original Fresh Paint for Windows 8 in late 2012. "We all have an inner creative," Microsoft editor Steve Clayton wrote at that time. "The Fresh Paint team was curious though about just how many people felt like they were missing a creative outlet, a way to express their ideas, inspirations and thoughts. So we commissioned a global survey designed to find out how many people are looking for ways to express their creativity. The research shows that a large number of people are looking for creative outlets in their lives. The majority of people surveyed wish they had a creative outlet. In the U.S. alone, 87 percent of people surveyed said they wish they had a creative outlet. Similarly, the majority of people in Italy, Germany, the UK, Australia, Japan and France said the same."

Despite positive reviews for Windows Phone 8, consumers have been slow to embrace the platform. WP8 devices accounted for just 4.6 percent of all smartphones sold in the United States during the three-month period ending in May 2013, increasing from 3.7 percent in the year-earlier period, according to a recent report issued by research firm Kantar Worldpanel ComTech. Google's (NASDAQ:GOOG) Android mobile operating system powered 52 percent of all smartphones sold in the U.S. between March 1 and May 31, followed by Apple's (NASDAQ:AAPL) iOS at 41.9 percent.

For more:
- read this Windows Phone Blog post

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