Microsoft, Google building native YouTube app for Windows Phone
Microsoft previously built its own YouTube app for Windows Phone without Google's consent, incorporating features that halted ads from playing while enabling a video download option. Google responded with a cease-and-desist letter calling on Microsoft to "immediately withdraw this application from the Windows Phone Store and disable existing downloads." Microsoft overhauled the app last week, with a spokesperson telling The Verge the company "address[ed] the restricted video and offline video access concerns voiced by Google... We have been in contact with Google and continue to believe that our two companies can work together to hone an app that benefits our mutual customers, partners and content providers."
A joint statement issued late last week reveals an official YouTube app is in the pipeline. "Microsoft and YouTube are working together to update the new YouTube for Windows Phone app to enable compliance with YouTube's API terms of service, including enabling ads, in the coming weeks," Google and Microsoft said. "Microsoft will replace the existing YouTube app in Windows Phone Store with the previous version during this time." The earlier, HTML-based version in question offers little of the functionality or visual appeal of the recent Microsoft-built app, ZDNet notes.
Microsoft has previously stated that Google is withholding access to the APIs needed to create a fully functional YouTube app for Windows Phone, instead limiting Microsoft to the same public YouTube Player API Reference available to all publishers and developers looking to integrate video features. Neither Microsoft nor Google has responded to requests to clarify whether this is the same API the firms are using to build the new native app.
YouTube now eclipses 1 billion users worldwide and is the largest source of mobile data traffic across all international markets, accounting for more than 25 percent of total network data in some regions, according to broadband equipment vendor Sandvine.
- read this ZDNet article
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