Microsoft launches HelpBridge emergency app for Windows Phone, iOS, Android


Microsoft (NASDAQ:MSFT) is introducing HelpBridge, a free application to help users connect with friends and family in the event of a natural disaster or other crisis.

Developed for Microsoft's own Windows Phone mobile operating system as well as Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android, HelpBridge enables users to assemble a list of contacts they would wish to notify in an emergency. If and when trouble unfolds, HelpBridge will blast out email or text alerts or post an emergency message to the user's Facebook (NASDAQ:FB) wall. Consumers may also set up alerts to include their precise location, determined via their smartphone's GPS signal.

HelpBridge also includes tools to help users outside of a disaster zone lend their support to relief and recovery efforts, highlighted by text-to-give donations targeting organizations like the American Red Cross and Habitat for Humanity. Users can also make larger contributions via PayPal, donate goods or volunteer with relief agencies.

Microsoft built HelpBridge with the assistance of a range of disaster recovery organizations and nonprofits, crediting the events of Hurricane Sandy for inspiring its development. The app is limited to the U.S. market.

For more:
- read this Windows Phone Blog entry

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