Microsoft, Quixey partner to scoop up Android converts with Switch to Windows Phone app
Microsoft (NASDAQ:MSFT) is partnering with app discovery service Quixey to create the new Switch to Windows Phone app, which helps Android users adjust to Microsoft's Windows Phone 8 platform.
Switch to Windows Phone is powered by Quixey.
"Some users are nervous about switching to a new phone and new platform because it can mean starting over without the personalized apps that you invested time to discover and download," said Tomer Kagan, CEO and co-founder of Quixey.
Users can download the Switch to Windows Phone app to their Android and Windows Phone devices. They can then save a list of their apps to the cloud, and the Quixey-powered search will recommend the equivalent app for Windows Phone.
Quixey's EVP of product, Guru Gowrappan, explained that with apps "like Pandora, Spotify and Facebook, a lot of these big apps are cross platform, and you'll find them on Windows as well." Other smaller apps may not be available on both platforms. When an app is not available on Windows Phone, the app will recommend a similar app using key words.
In very rare circumstances--Gowrappan estimates 95 to 98 percent of the time this doesn't happen--no match for an app will be found. Windows Phone Store currently has 135,000 apps compared with Google Play's 700,000.
"The Switch to Windows Phone app makes it easy to switch devices by providing a simpler way of recreating their app experience from their old Android devices onto a new Windows Phone," said Kagan.
The Switch to Windows Phone app also includes a Featured tab, which highlights other apps that a user may be interested in downloading. The Featured tab will continue to update with new content even after a user is done porting their apps.
Thus far, user feedback has been poor. The version of the app available through Google Play currently has a 1.4 out of 5 star rating.
In February Quixey announced a partnership with Sprint Nextel, incorporating its search technology into Sprint Zone and the Sprint Digital Lounge. As part of that partnership, Quixey powers app searches for Sprint's Android users. The Sprint partnership was the first major carrier partnership for Quixey.
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Article updated May 1 to add user feedback.