Microsoft takes return fire from anti-Android Twitter campaign
Last week, Microsoft (NASDAQ: MSFT) tried a Windows Phone marketing campaign on Twitter, offering a "present" to any Android user that shared a "malware horror story."
In a Dec. 4 tweet on the official Windows Phone Twitter channel, Microsoft said it was prepared to offer a "get-well present" to anyone who shared an Android malware story at #DroidRage. The next day, Microsoft said it had received "hundreds" of #DroidRage stories.
Unfortunately for Microsoft, a number of the stories were like these ones:
- Microsoft #DroidRage campaign produced a 200% increase in windows phones sales yesterday, analysts are uncertain if that was 2 or 3 devices
- I once thought about writing malware for a @windowsphone but then I thought, aren't they suffering enough? #DroidRage #WindowsRage
In addition, Android users responded by launching #WindowsRage campaign. Here's one post that reflects the general tone:
- I have never had malware on any of my android phones #DroidRage but I have sure had plenty on my Windows PC's #WindowsRage
Apparently, Microsoft tried a similar unsuccessful Twitter campaign last year, explained Adrian Kingsley-Hughes, a contributor to Forbes.
"While there's no doubt that malware targeting the Android platform exists, this seems like a somewhat desperate and ill-thought out campaign. I would have thought that Microsoft would have learned from its mistake when it tried the same thing last year, but alas not," Kingsley-Hughes explained in a blog.
Microsoft learned a hard lesson that it is difficult to control the marketing message on social media. Better stick to paid advertising.