Mobile commerce spending totaled $4.7 billion in second quarter, says comScore
Mobile commerce spending totaled $4.7 billion in the second quarter of 2013, growing 24 percent year-over-year, twice the growth rate of traditional e-commerce, according to the latest figures from comScore.
The research firm predicts that m-commerce spending could pass $25 billion for all of 2013.
In the first half of 2013, m-commerce spending reached $10.6 billion, around 10 percent of total digital commerce. That spending was driven by smartphone use, which made up 6 percent of digital commerce sales, while tablets made up 3.5 percent of total digital commerce sales. But the average spending per device owner was 20 percent higher on tablets than on smartphones.
Spending on m-commerce has climbed from only $600,000 in the second quarter of 2010 to $4.7 billion in the most recent quarter, according to comScore.
And PCs continue to take the lion's share of digital commerce spending, making up 90.4 percent of the total.
Apparel and accessories, computer hardware and event tickets were the top-ranked product categories in total m-commerce sales for the first half of 2013. At the same time, video games, consoles and accessories displayed the highest percentage of digital commerce spending via m-commerce at 23.7 percent.
ComScore Chairman Gian Fulgoni observed: "One out of every ten consumer e-commerce dollars is now spent using either a smartphone or a tablet, and growth in this segment of the market is outpacing that of traditional e-commerce by a factor of 2x, which itself is growing at rates in the mid-teens. Any channel shift has the potential to be disruptive to established revenue streams, and it would appear that m-commerce spending has reached enough of a critical mass that key stakeholders must begin to address this new market dynamic today or risk losing competitive advantage."
- see the comScore data